“Should I test big changes or do small tweaks in A/B testing?”
Spoiler alert: Go BIG! 💯
“But if I test a big change and it works (or doesn’t), how will I know what made it happen?”
Who cares! 🎉 If it works, celebrate the win. If it doesn’t, learn and move on to the next bold move.
Tiny changes? They usually lead to tiny results. Sure, sometimes a small test might lead to a crucial difference, but let’s be real—it’s rare. The real cost? Wasted time. ⏳
While you’re waiting for that 0.5% conversion lift from a button color change, you could be swinging for double-digit improvements elsewhere
🔍 So, here’s the game plan:
1️⃣ Play around with different tones: Go playful or professional.
2️⃣ Big messaging shifts: value-driven message vs aspirational storytelling.
3️⃣ Different ad formats, create different impact: video vs static, single image vs carousel
The bigger the risk, the faster the results—good or bad. And guess what? Either way, you’re learning faster too😉
Skip the tiny tweaks. Make bold moves. That’s how you get results. 💥
#UPTMarketing # UpTreeMarketing #A/Btesting #advertisingtips